OUR SOLUTION
Our marketing approach is characterized by unique selling points that set us apart from the competition and ensure your success:
Our Solution
Planning of target groups (audiences) and budgets
Integration and coordination across different media platforms (cross-media synchronization) &
Comprehensive digital strategy development
Cross-device user approach
Optimized budget allocation depending on channel
Reduced costs for creating advertising materials
Customized data management and customer platforms
Data-Management- Platform (DMP)
A data-management-platform (DMP) collects first, second and third party data from various online, offline and mobile sources. These can be used by brands, agencies and publishers to improve campaign performance, to form fine-grained target group segments in targeting or to display personalized messages in omnichannel marketing.
Dynamic-Creative- optimization (DCO)
Are you receiving an ad for a product that you have already put in your shopping cart several times but never bought? Have you been thinking about booking a holiday to a destination and suddenly you receive advertisements for exactly these routes at an unbeatable price? All of this is the result of dynamic advertising. The aim is to present the user with exactly the advertising message that has the greatest possible impact on the purchase decision process at that moment.
Customer-Data-platform (CDP)
A customer-data-platform (CDP) is a centralized customer database that creates consistent profiles from data it collects and unifies from different data silos. CDPs primarily take first-party data and combine it to be used by other solutions in the matrix with the goal of improving your CX.
A CDP collects first-party customer data from multiple sources to create a single, coherent, complete view of each customer. Digital sources include:
CDP
A customer-data-platform (CDP) is designed for marketing. It collects and unifies first-party customer data – from multiple sources – to create a single, coherent and complete view of each customer. This data is then made available to marketers to create targeted and personalized marketing campaigns.
DMP
A data-management-platform (DMP) is designed for advertising functions and is specifically focused on supporting ads. A DMP is aimed at campaigns to attract new customers and collects data from cookies. Unlike the data collected and aggregated by CDPs, the data collected by DMPs is often anonymized and retained for a short period of time, typically around 90 days.
CRM
A customer-relationship- management-platform (CRM) is a technology product or solution designed to manage all of a company's relationships and interactions with all of its customers and prospects.