USE CASES
Our marketing approach is characterized by unique selling points that set us apart from the competition and ensure your success:
Point of Sale
Sales promotion
for high-street stores
We offer chain stores a comprehensive solution for POS sales promotion. The cross-channel AI-based digital strategy enables an increase in reach of up to 300% in the relevant target group. The relevance of the ZG and product affinities are determined through the connections to CRM and CDP usage. The individualized banners are controlled according to segments, personas and lookalikes.
Our Solution
Advertising around the branches within a certain radius including DOOH, ATV, Desktop & Mobile, native and audio
Advertising around the branches within a certain radius including DOOH, ATV, Desktop & Mobile, native and audio
Use of existing user data for target group planning and formation of personas
Minimization of wastage through targeted targeting based on the customer's interests, product affinities and purchasing behavior
Individualized and dynamic communication for locations including current product offers and prices
Networking between upper funnel marketing, e-commerce, CRM and CDP
No creation costs for banner customization
Store visit measurements and, if technically possible, sales measurement
Digital Brochure distribution:
Range and efficiency
Digital brochure distribution is slowly replacing printed offers. We offer advertisers high and measurable efficiency, AI-based cost-effective solutions as well as high reach with precisely defined, attractive target groups. Our solution also offers flexibility in advertising design and short lead times as well as the possibility of data-based regional individualization and personalization.
Our Solution
Weekly, feed-based filling of the banners with hero products according to regional requirements
Market-specific information directly in the banner including mark-specific links in the leaflet or topic page
Playout takes place based on the user’s geolocation
Utilization control
CAPA, warehouse sale
By integrating booking systems or e-commerce platforms into campaign management, advertising measures can be tailored precisely to the available products or services and their capacities. This enables a flexible and needs-based advertising strategy that is directly based on inventory levels and booking situations.
In the aviation sector, this approach offers the opportunity to advertise specifically those flight routes and connections that still have free capacity. Airlines can thus take targeted measures to bring less busy flights more into the focus of potential customers and to increase booking numbers in the short term. Through targeted promotions and offers, these capacities can be used more effectively and utilization can be optimized.
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​For online shops, the direct connection to the merchandise management system opens up the possibility of marketing remaining stocks more efficiently. By using geographical control (geo-targeting), advertising measures can be used not only online, but also locally to promote sales in the branches. This is particularly advantageous for products that have regionally different demand patterns or where the aim is to promote quick sales of remaining stocks in certain areas. The combination of online marketing and local promotion enables a targeted approach to customers, which can effectively increase sales of remaining stock both in the online shop and directly in the branches.
Our Solution
Advertising around the branches with the predetermined radius including DOOH, ATV, Desktop & Mobile, native and audio
Use of existing user data for target group planning and formation of personas
Minimization of wastage through targeted targeting based on the customer's interests, product affinities and purchasing behavior
Individualized and dynamic communication for locations including current product offers and prices
Networking between upper funnel marketing, e-commerce and CRM and CDP
No creation costs for banner customization
Store visits measurement and sales measurement are technically possible