MEDIA SERVICES
Our marketing approach is characterized by unique selling points that set us apart from the competition and ensure your success:
AI based playout & User-centric approach to each other
Use of the data management platform and Customer-Data- Platform (CDP)
Dynamic advertising messages with Dynamic-Creative- Optimization (DCO)
Why use AI-Marketing-Matrix?
AI based playout
For the programmatic area, artificial intelligence has been at the heart of operational implementation for many years - it drives our DSP, ad server and DMP functions to ensure and continually improve smart, modern and automated marketing for brands and agencies . Through AI-supported campaigns, ROAS can be increased by 70% to 100% and conversions can be doubled.
More user-centric approach
In addition to intelligent campaign control, the user is at the center of every measure for us. True to the motto “At the right time, in the right place”, the advertising messages are distributed precisely to the target group. Especially in times when cookies are dying, more expertise is needed than ever. In order to ensure a target group-specific approach, we rely on high-quality data segments and, above all, on building a customer-specific data management platform.
Usage of the Data-Management- platform
A Data-management-platform (DMP) collects first, second and third party data from various online, offline and mobile sources. These can be used to improve campaign performance, to form fine-grained target group segments in targeting or to display personalized messages in omnichannel marketing.
Personalization of the advertising message
A data-management-platform (DMP) collects first, second and third party data from various online, offline and mobile sources. These can be used to improve campaign performance, to form fine-grained target group segments in targeting or to display personalized messages in omnichannel marketing.
Our Advantages
Our unique brand formation approach, in which all steps in the full funnel are covered - both awareness and branding goals as well as qualitative performance goals such as sales.
Access and acquisition of exclusive data for smarter control of all programmatic measures.
Own customized data management platform (DMP) with the collection of first, second and third party data from various online, offline and mobile sources.
Integrated customer data platform with access to all systems to analyze, monitor and manage customer interactions.
Cross-media integration & Synchronization of all programmatic measures along the entire customer journey
What we Offer
Hyperlocal advertising
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Special targeting of potential customers in a specific, geographically limited area/point of sale
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Greater relevance through individual user targeting on a geo-based basis
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Real-time response leads to more efficiency
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Campaign control
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Better measurability thanks to store visit measurement to make offline campaign success measurable
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Optimal cross-media complement in conjunction with (D)OOH campaigns
Display video advertising
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Emotional video content to build your brand
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Attention-grabbing video ads in real time have a major impact on how a brand is perceived
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Optimal target group-specific approach thanks to various targeting options
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Cross-channel approach via mobile, desktop or TV
Digital Out Of Home (DOOH)
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Quickly build reach in the broad target group via digital programmatic outdoor advertising
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Age- and interest-specific targeting possible
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Use of DCO advertising media to flexibly adapt the message to respective audiences
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Storytelling approach through hyperlocal extension of the OOH areas as a second screen approach via mobile devices
Programmatic TV (PTV)
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Linear TV advertising via digital technical connection
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Massive reach among middle and older target groups
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Use of targeting possible
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Presence on big screen with LeanBack effect High advertising impact compared to digital display advertising
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Full-time presence across all digital moving image channels
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Uncomplicated entry for customers who have previously advertised digitally
Connected TV (CTV)
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Building advertising pressure outside of linear TV
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Target group-specific targeting based on various targeting, from geo to interest targeting
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Cross-device addressing via the second screen extension
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Extending the campaign via classic display advertising is a good idea
ADDRESSABLE TV (ATV)
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Building up advertising pressure nationally and regionally parallel to the presence on linear TV
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Targeted targeting (one-to-one): geo, time, channel, socio-demographic and psychographic characteristics
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Personalized approach to predefined, addressable target groups
Programmatic Cinema
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Flexible, data-based media trading of cinema spots in real time
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Storytelling via other devices and setting comprehensive frequency caps possible
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Media-effective presence via the super plus-size screen with LeanBack effect
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Very high advertising impact in the desired target group
Programmatic audio
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High awareness character thanks to activation of the sense of hearing and the associated emotionalization
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Advertising possible without ad blocker
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Optimal extension of radio spots including targeting
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Programmatic assignment leads to flexible control
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A variety of targeting options guarantee target group-relevant display
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Collaboration with high-reach, high-quality audio marketers
Programmatic print
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Simplifying booking processes for publishers and advertisers
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Sociodemographic targeting options on predefined channels
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Over 300 million extra contacts in over 13,000 print media
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100% Brand Safety and no AdFraud
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High credibility through high-quality editorial environments
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High attention to print → 86% of titles continue to be read with concentration
