CREATIVE SERVICES
Our marketing approach is characterized by unique selling points (USPs) that set us apart from the competition and ensure your success:
Why use AI Marketing Matrix?
Banner& Audio
With extensive specialist knowledge and many years of experience in the areas of AI design and digital marketing, we offer tailor-made advertising solutions to achieve your individual goals in the world of advertising. Our expertise in designing display, native or audio advertising allows us to offer you innovative and effective solutions, be it for banners or audio.
Natives
The world of native advertising offers a unique opportunity to seamlessly integrate targeted advertising into the content of a website or platform. We are experts in the AI design of native ads that not only reach your audience, but convince them. Our focus is on the harmonious integration of your ads into the surrounding content. With seamless integration as a core element of our work, we ensure that your message is communicated without disruption or interruption.
Dynamic-creative-Optimization
(DCO)
Are you receiving an ad for a product that you have already put in your shopping cart several times but never bought? Have you been thinking about booking a holiday to a destination and suddenly you receive advertisements for exactly these routes at an unbeatable price? All of this is the result of dynamic advertising. The aim is to present the user with exactly the advertising message that has the greatest possible impact on the purchase decision process at that moment.
Dynamic Content Creation // Content Commerce
Dynamic content creation and content commerce are two concepts that are becoming increasingly important in digital marketing and e-commerce. They represent strategies that companies can use to tailor their content and product offerings more effectively to their target groups. Here is a detailed explanation of both terms:
Dynamic Content creation
Dynamic content creation refers to the creation and delivery of content that is customized in real time based on a user's interests, behavior, or previous interactions. This technology uses data and AI algorithms to dynamically personalize content (text, images, videos) and thus increase the relevance and effectiveness of communication with the user. The goal is to provide users with a tailored experience that increases their engagement rates, improves customer satisfaction and ultimately increases conversion rates. This method is used on websites, in emails, in advertising and in social media.
Content
Commerce
Content commerce, sometimes referred to as “commerce-driven content,” is a strategy that links content (such as blog posts, reviews, how-tos) directly to e-commerce functionality. The aim is to design informative or entertaining content in such a way that it not only appeals to the reader, but also directly encourages them to purchase products or services. This method creates a seamless integration of content and commerce, simplifying the customer journey and increasing the likelihood of impulse purchases. Content commerce often uses storytelling and high-quality content to showcase products in a contextual, compelling framework that goes beyond traditional advertising.
